The People, Data, and Systems Behind Better Marketing-Facing Decisions
Organizations are increasingly blindsided by consequential market-facing decisions in sociocultural environments that change faster than many existing decision systems can interpret them. This three-part executive education series helps leaders understand stakeholder dynamics, anticipate downstream consequences, and strengthen the people, data, and systems required to respond strategically.
The Sports and Live Entertainment ecosystem makes these challenges especially visible. Teams, sponsors, media partners, venues, retailers, artists, and other affiliated organizations are interconnected, so one event can create consequences across the system. Using current and historical NFL examples, the series helps leaders recognize signals earlier, assess what is at risk, and adjust before stakeholder shifts become unnecessarily expensive.
Across three sessions, you’ll move from recognizing consequential shifts to building a strong case for your organization’s next steps.
Designed for leaders responsible for consequential market-facing decisions across the Sports and Entertainment ecosystem and adjacent industries, especially in: marketing, fan experience, sponsorship, partnerships, venue leadership, and executive teams.
This three week course, which includes 3 hours of learning, is easily incorporated into your schedule using live instruction. In these sessions, you will (1) Recognize the shift; (2) Map the business impact; and (3) Build the response Infrastructure.
Interested in a replay or private cohort? Contact Better2Thirds.
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